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Creating a Fitness Empire, Launching a DVD, & Leading Fitness Retreats with Rebekah Rotstein

Johnny Fitness — Wed, 01 Feb 2012 14:21:01 +0000

Hi there, hope you are doing great :-)

I just interviewed a good friend who I met 5 years ago at a live seminar I was giving. We hit it off and stayed in touch, and I am AMAZED at what she has been able to achieve in the last 5 years.

she's launched a successful Pilates DVD

she created a Pilates licensing program, and has teachers around the world & in 4 countries teaching her method

she has led fitness retreats in Italy, Mexico, & at Canyon Ranch, one of the most luxurious retreat centers in the entire world!

Rebekah isn't afraid of a little hard work to launch her empire, are you?

I know there is a ton of stuff we all can learn from Rebekah, so I decided to interview her, the part 1 of the video interview is below. Some of her other credentials:

Partner of the U.S. Department of Health and Human Services in its Office of Women's Health to promote its Best Bones Forever! ™ campaign aimed at teaching bone health to young girls

Ambassador for the Foundation for Osteoporosis Research and Education

Contributing expert for the Web site of Dr. Andrew Weil and for Pilates-Pro

Part 1: Launching Your Product, Leveraging Your Contacts, & Choosing a Production Company

Click here to view the embedded video.

So Now You Know:

why it's so important to own your own content!

how to get super clear about your vision for your product, which is a process.

how to "make your own luck".

Stay Tuned for Part 2.

In the next part of the video interview, Rebekah will talk about how to get your foot in the door (the hardest part), her successful Fitness retreats, and the power of following up consistently.

What Do You think?

Any questions for Rebekah? Any ideas for a fitness retreat or product you want to share? Please let us know in the comments :-)

Until next time, keep your business fit.
Johnny Fitness

How to Become a Fitness Writer for Major Magazines: John Romaniello Interview Part 4

Johnny Fitness — Tue, 17 Jan 2012 14:58:58 +0000

Hi there, hope you are doing great! :-) Check this out, Part. 4 of my exclusive interview with John Romaniello of Roman Fitness Systems. In Part. 1, we talked about how John went from an over weight teen to successful fitness entrepreneur, & in part 2 we talked about product launches, digital products, & how to work once & get paid forever. In part 3., we talked about how to remain true to yourself while building your fitness business. In Part. 4, John talks about how he launched his writing career provides you with some cool tools to jump start your success as a fitness writer.

Video Interview Part 4: How to Launch Your Writing Career

Click here to view the embedded video.

So Now You Know...

the 3 hats that every successful fitness business owner must wear: writer, marketer, & trainer.

how to develop your writer's voice.

3 books to dramatically up your writing skills: On Writing Well, The Elements of Style, & On Writing by Stephen King.

the million dollar tip! Sign up for http://www.mediabistro.com/avantguild/, which teaches you how to pitch to different magazine editors & provides their contact info & explains what each editor is looking for!

What Questions Do You Have for John aka Roman?

Let us know in the comments & I will ask him in future interviews! And be sure to checkout John's blog, Roman Fitness Systems, it totally rocks. Until next time, keep your business fit. Johnny Fitness

Go Pro Hero HD Video: Insane Footage

Johnny Fitness — Thu, 12 Jan 2012 14:50:57 +0000

Hi there, hope you are doing awesome. Check out this video, it's truly breath taking.

Amazing Video

Click here to view the embedded video.

I love the outdoors & board spots, for me these passions are a big part of my reason why, i.e. what motivates me to work hard and live the good life. I just got this video camera that was used to shoot all the footage in that video, it's called the GoPro Hero 2. Stay tuned for some cool footage of my snowboarding trips, and my Empire State Building Race training. Not to mention it is an awesome business tool!

What Inspires You to Be Your Best?

What are your passions? What gets you excited about life? Let me know in the comments, would love to hear from you! Until next time, keep your business fit. Johnny Fitness

Sex, Power, and the Mirror of Truth

Johnny Fitness — Mon, 09 Jan 2012 14:22:37 +0000

Hi there, hope you are doing great! I just watched this video & was blown away. I love health & fitness professionals that lead by example, it's so important to be a leader for yourself, not just others. Especially in today's world, with so many fake ass people, hypocritical politicians, and other complete wannabees in positions of power. These people tell us how to act but then don't follow their own advice.

That's why I find people who do lead by example so inspiring & important. This beautiful woman is 30 yrs old, a mother, and a yoga instructor for Equinox. Watch this, its mind blowing. I am very curious to hear what you think of it.

Click here to view the embedded video.

What Did You See? The Mirror of Truth...

Is it Empowering? Is it sexual? Is it art? Or is it just another large corporation using sex to sell something? Just clever, trashy marketing? Just another poor objectified woman selling out? All reality is a mirror, reflecting back how you feel about yourself and the world. Many people see "yoga porn", i.e. a hot flexible girl in sexy underwear bending over in front of them, there for the taking. Others see beauty, grace, dedication, and inspiration. What do you see? Perhaps what you see says more about you then about the video itself???

What you see may say more about you than her...

Why Is this Viral Video Controversial?

This video has been a huge success for Equinox, in terms of making a viral video that gets people talking. The video is getting around 150,000+ views a day right now. Most people have positive things to say, but there are many people posting very negative comments about this video, saying it's just a huge corporation selling sex. I am not saying those people are wrong, I just think their ideas represent a portion of the truth, not the whole truth. This was one of those comments, its well written & fair but not the whole truth: And this is my favorite response to that comment, also well written & fair: Then I found this excellent article that took a cross cultural perspective. The author, a self described "empowered woman" & yogi, only saw raw beauty, power, a discipline when she watched the video, so she was shocked by all the negative comments. She surveyed 13,000 people from a different country, Spain, and ALL the comments were positive and non-sexual. "I see yoga, I see beauty, I don't see anything sexual at all". Pretty amazing, right? Apparently, the human body is controversial in America & something to be ashamed of, and not in other countries. Of course, Equinox is marketing itself to Americans, but really its our choice to see what we want. Americans see sex and shame where others just see a beautiful and inspiring human body.

Why This Video is Brilliant Marketing...

Who is the dude in bed?

First, it caters to what people want: beauty, power, and the self-mastery that comes with tremendous discipline. Second, it allows the viewer to project their own interpretations on it. Is the guy in bed a random hook up? Loving husband? Is the video inspiring or self-deprecating? The effectiveness of this video is due to the wide range of interpretations that are possible makes; its a nice shiny mirror for all of us to bounce our own truth off of.

Most fitness professionals don't have the resources or budget of a major corporation like Equinox to compete with this kind of video or marketing, but that doesn't mean we can't learn from it & benefit from it.

Step 1: Lead by example, fully dedicate yourself to your practice of fitness and exercise. Embody your own truth of what it means to be fit, whatever that might be. This requires self-inquiry, introspection, hard work, and balance.

Step 2: Express your truth with your body, mind, and soul.

Step 3: Use the best tools, like Youtube, to spread your truth, and do it in a way that gives people what they want; be inspiring and empowering while leaving some room for interpretation.

As fitness entrepreneurs, we look to lead by example, learn from others, and see opportunities. What we see is not the only truth, and the gap between our truth and the whole truth is often a fertile place to find all kinds of opportunities.

Express Your Truth Through Exercise: Yoga & Self-Mastery

One of the things I love about Yoga is that it is incredibly subversive; its not just a form of exercise and in fact the poses (called asanas) are just a small facet of the vast wisdom of yogic knowledge. Yoga can serve as a method for self-mastery and self-knowledge, and help us break the binds of society's repressive conditioning. The very same society that conditions us to think "the human body is shameful and should always be covered up" or "the female body = sex". The very same society that tells us men "you have to have huge muscles & be super strong to be valuable". That's right, these pressures may exert more force on woman, but no one is intrinsically free from their gravitational pull; we've got to do the work to break the binds, and exercise can play a huge role because it helps us realize our potential to transform and discover who we really are.

What Kind of Dog Are You?

where my dogs at? Not all dogs are the biggest!

I spent years trying to be a Rottweiler! I wanted to big & strong, because that is what our culture seemed to value. So I took my ectomorphic body through all kinds of hypertrophy programs, high volume, high density, lactic acid madness. If I could only get to 195lbs & bench press 315lbs 1x then I would be happy & satisfied. I went from 130 all the way to 185lbs in 3 years of college! I was waking up in the middle of the night, every night, to drink an Ensure, a high calorie drink for old people that can't eat solid food.

That's how committed (and delusional) I was! Gross. I literally scheduled time to eat 5 full meals a day, a 4,000+ calorie diet. I have a really fast metabolism, this was the fattest I ever got, probably around 17% body fat at one point, and it took a tremendous amount of effort to get there. And then I blew out my labrum in my right shoulder bench pressing. Why was I trying so hard to be something I was not? For whose benefit? Did I really need to bench press more than 255 for 10 reps? And why was it that every time I hit my goals, it didn't seem like enough & I had to set the bar even higher???

The fact of the matter is, I am NOT a Rottweiler and never will be no matter how hard I try! I am a part Greyhound, part Jack Russel Terrier, with a tiny bit of Pitbull mixed in. Not all dogs can or should be the strongest/biggest, some are lean and fast or tall and lanky like the Greyhound, some are small & have tons of energy and agility like the Terriers. My injury forced me to stop trying to be something I was not. I eventually found a way to accept myself and work with what I've got, although it took a ton of work and wasn't exactly fun. And yoga has helped me avoid injuries and address the issues that caused my injury the first place, thinking I am something that I am not, believing in someone else's truth instead of my own.

Is Yoga Bad For You? A Better Question is Possible...

Is yoga as an exercise form good for everyone? Probably not, its been designed by and for skinny, vegetarian Indian men. The general population in this country is sedentary, sitting at a desk job all day long, hyper competitive, and eating a diet filled with processed non-food & chemical toxins. Perhaps this isn't the best population to do high intensity Yoga, generally speaking. Then again, this isn't the best population to do any form of high intensity exercise with. But many teachers are taking Yogic wisdom and successfully adopting it to new populations.

Of course, any exercise has risk, and evidently we need The New York Times to tell us that people might get injured doing Yoga. The article's author writes "in 2007, while doing the extended-side-angle pose, a posture hailed as a cure for many diseases, my back gave way. With it went my belief, naïve in retrospect, that yoga was a source only of healing and never harm." There's that inaccurate societal conditioning again, blocking us from seeing the whole truth. Instead of investigating the matter with an open mind, the author went with common knowledge of "yoga = good" and blew his back out. We all need to stop grossly categorizing all things into 2 nice little neat categories: good or bad, black or white, right or wrong, true or false. When are we going to stop thinking in such broad & innacurate terms?

This kind of reductionist thinking leads to all kinds of problems. Is yoga bad for you? Well who are you? What is your current exercise level and history? How sedentary are you? Who is teaching the class? How many students in the class? Why do you want to do yoga in the first place? Are you good at listening to your body? How good? What is your diet like? Are you hyper competitive? Yes, its easier to just say "Its good" or "its bad", but easy leads to back injuries. Easy is sitting in a chair all day long, for years weakening your back. That's easy. And when you do that and then go into a yoga class on autopilot, hurting yourself is easy too.

There are so many things wrong with this picture I don't even know where to start!

Your Perfect Body Will Never Come in a Box!

That's right? You can't order it, they don't manufacture it in China, its not going to be sent to you via Fedex, Amazon doesn't have it in stock, it doesn't come in pill form, AND IT NEVER WILL. You're body is already a highly performing, vastly powerful, finely tuned, ingeniously adaptable, yet highly sensitive piece of technology. All that potential is there, inside you, already, waiting to be fully realized and expressed. All the stuff that comes in pills or boxes, whether it be kettlebells, jump ropes, a book on nutrition, supplements, all that stuff can help you discover things about yourself and your body while you walk the path to greatness, but they are not going to chauffeur you to the summit of Mt. Greatness all by themselves, so don't focus too much on them. Instead, focus on your practice, your dedication, your hard work and balance, because that is what will get you to the mountain top. Can I get an amen???

Empowering Our Client Through Exercise, Education, & Asking Better Questions

Got inspiration?

As fitness professionals, trainer, fitness business owners, and coaches, we have to help educate our clients and communities to think for themselves and ask better questions. My other pet peeve question is "What is the best exercise for XYZ goal" (often, its abs). Why does this question tee me off? Because it's a horrible questions. A bad question will always lead to a bad answer. A good question will lead to a good answer. The question implies "Well, if only I could find the 1 best exercise, I would do that over and over again, workout totally on autopilot, and never have to think about exercise again." Hmm, that's definitely not the path to empowerment! More like the path to mediocrity, confusion, and frustration.

Let's be like the beautiful woman in the video. Let's help get our clients off of autopilot, be curious about discovering and expressing their whole truth, and start living their life and not someone else's! And let's do it for them by doing it for ourselves first :-)

What Do You Think? Please Let Me Know in the Comments, I REALLY Want to Know?

Can't wait to hear what you think! Until next time, keep your business fit. Johnny Fitness

New Year Resolutions & How to Get Fitness Clients Fast

Johnny Fitness — Thu, 05 Jan 2012 14:18:21 +0000

Hi there, hope you are doing great & excited for the New Year! :-)

January is a make or break time of year for many personal trainers and fitness business owners. There are tons of potential clients & potential boot campers out there, some are even knocking on your door, and almost everyone has a New Year's Resolution to get in better shape or look better.

Happy New Year! Make 2012 your most successful year ever by getting it started on the rigtht foot.

January Sets the Tone of Your Fitness Business for the Year

If you can leverage the time of year & resolutions, you can set your business up for an explosive year of consistent growth & success.

But if you don't have a system in place to welcome these leads into your business, follow up with them, and then convert them into paid customers, you are not going to be able to keep up the momentum from January.

The Fastest Way to Get Fitness Clients...

is to reach out to people who have ALREADY trained with you in the past, but fell off the wagon for one reason or another.

This is exactly why there is a "Previous Clients" tag in our free Personal Training Business Software, so you can keep track of these people who already know you, like you, trust you, and have bought from you. Someone who has spent money with you in the past is much more likely to spend money with you now, especially if you did a great job, over delivered, and show you care about them.

: The "Previous Clients" tool in the personal training business software.

This is the fastest way to get more money coming into your personal training business because you already have a relationship with these people, and New Years is the perfect time to reconnect; people feel fat, tired from over eating & drinking, and are ready to make a new commitment to their health and fitness goals.

What is the Best Way to Get in Contact with Former Clients?

Great question! Below is an email I got from one of my private coaching clients, and the response I sent back, in regards to this very issue.

Coaching Client:

"I am having some difficulty with this project. Meaning to call, send an email or text to an old client I really don't know how to get into the conversation. Should I just come right out and say hey how's your work outs, are you still working out etc; what can I do to help and give me some referrals. I started to write an email to a client but then realized it got too wordy and basically was going no where.

So a little advice =)"

My Response:

"Jeff, my man. Thanks for the email.

Focus on the previous clients you had the best rapport with. What was the client's goal? Make your pitch really relevant to that goal and ask him how you can help him. DEFINITELY do it by phone, better than email, but you have to be confident on the phone. Don't ask for anything in return until you have delivered on your promises, so no asking for referrals now.

Maybe his goal was lose 15lbs, you can follow up and say "Hey dude, was thinking about you the other day, I really enjoyed working out with you because (insert honest compliment). Did you ever get those last 15lbs off? I just created this (insert new program that addresses their specific goals) and I know you are going to love it! Let me know what time works best for you, can't wait to see you & hear how you've been!

Maybe he's already reached his goal, who knows, but this is a nice framework to work from."

A Checklist of What to Do Next...

Make a list of all your previous clients who are not working with you. If you use the personal training business software, just go to your previous clients tab.

Start with the best clients, the ones you had the best rapport with.

For each client, think of what motivates them, what were their goals, & how you can help them.

Based on #3, create a special deal or incentive for that particular client. It could be a special discount for returning clients, a new program or added programs like nutrition & lifestyle coaching, whatever will motivate them & help them.

What did you like about training this previous client? Use this sincere compliment in your pitch.

Pitch each previous client by emailing &/or calling them, and offering them the special deal/incentive.

Keep notes on how it goes (there is a section in the software to do this) so that you can follow up with each client easily in the future.

Be sure to send some love to your existing clients too. Post on their facebook wall & sincerely compliment them on their success in 2011! Then, when one of their friends comments or likes your post, send them a private message thanking them for supporting your clients goals & offering them a special deal. Pretty ninja, huh!?!?!? Learned that one from the man himself, Bedros Keuilian.

What Do You Think?

Let us know how your New Years promotions are going in the comments, along with any questions you have or challenges you are facing!

Until next time, keep your business fit.

Johnny Fitness

Good Bye 2011: Top 50 Personal Photos of the Year

Johnny Fitness — Wed, 28 Dec 2011 14:10:58 +0000

Hi there, and happy almost new year!

2011 was a huge year for myself, PersonalTrainingBusiness.com, and our community. I am so GRATEFUL to everyone in the community, who have allowed me to have my most successful year ever, filled with travel, adventure, cutting edge webinars, & our killer "6 Week to 6 Figures" Mastermind group, which was by far the most successful mastermind group I've ever lead! (more on that later)...

2010 Quick Recap

My friends like to tease me, and say that I don't work hard. That's kinda true. I think many people are addicted to working hard & don't even know what they are really working for, that definitely isn't me. I prefer to work smart first and foremost, and work hard when it is called for, its not my default mode of being. My default mode is experiencing all that life has to offer, making new connections, collaborating, and learning as much as I can.

Last year was the year in 2012 I BUSTED my butt! I took a total of 7 days vacation the whole year and worked 80+ hour weeks on average, just to get PersonalTrainingBusiness.com launched. I spent a little over $30,000 building the PTB website, the personal training business software (which now has over 1,000 fitness professionals using it), and the member's area of PersonalTrainingBusiness.com. It was alot of work and money, but it was TOTALLY worth it.

With the websites & software up & running, I decided to make 2011 a year of travel & celebrating my success. I have never been on so many planes in 1 year in my entire life! The best part? I was making money all year long in 2011, thanks to the hard work I did in 2010. Whether I was in France rock climbing or Anguilla kite surfing, my websites were making me money and providing value to the community.

January- The Caribbean

I spent New Year's in the Caribbean with my family....

Eating dinner in Anguilla with my true love...

January 2nd, kitesurfing off the coast of St. Martin. I've never swallowed so much seawater in my life, it was INTENSE!

Little Bay, Anguilla, one of our favorite beaches that can only be accessed via rope or boat.

Playing with my nephew, Mateo, on the beach in Anguilla.

February - Empire Race & Colorado

The highlight was the Empire State Building Race, which is the definition of brutal....

Our Empire State Building Charity team raised over $5,000 for NYRR's youth fitness programs...

Also in February, I went to Telluride, Colorado for the first time, for my friend Phil's bachelor party!

Phil, left, & the rest of the bachelor party crew taking some sun on the slopes! We had 4 bluebird days in a row! Phil has a helmet camera...

One of the highlights of the trip, we hiked up to the top of the mountain so Phil could release his dog's ashes into the woods.

Click here to view the embedded video.

March- Utah & Vermont

2 snowboarding trips in March, the first in Park City, Utah, that's me grabbin mute, i think its mute anyway...

Ice Shlong! I'll never grow up. Park City.

Then there was the US Open of Snowboarding at Stratton, Vermont, which is my absolute favorite trip every year. Boys only!

The Crew, rocking the chair lift, we were the only ones on the mountain that day, it was insane fun.

Ok, I guess the reason the slopes were so desolate was because it was hailing...

but the runs were groomed & it was foggy, felt like snowboarding through clouds. My friend Peter.

The house we crashed at in Londonderry, VT.

April- Joe Dowdell Webinar "5 Keys to Success"

This was definitely one of the highlights of the year for me, professionally. We sold out & had people on the webinar from over 10 countries, including Japan, South Africa, United Arab Emirates, Ireland, England, etc. Joe is a friend & celebrity trainer, and also the founder of Peak Performance, widely considered one of the best gym's in the country. I helped develop & moderate the webinar.

Our sold out webinar graphic....

May- Virginia, Upstate NY

Canoe trip in Virginia, about to cast off...

Helagramite, aka hell bug. I was dared to eat one on the canoe trip. I was drunk. I was offered $250. I did it.

Also in May, my good friend James & I went mountain biking, hiking, & camping upstate for his birthday.

Wheely in the parking lot! James, ready to attack the trails...

There were tons of SNAKES! ON the trails, everywhere...

Seriously, big black snakes everywhere...

Brilliant idea...

A raven? It was injured, thats how I got so close for this shot...

Then, for Memorial Day Weekend, I went away with my girlfriend upstate for a yoga retreat. It was great, but this is my favorite photo from that trip...

a tortoise! Strike a pose.... My girlfriend is the one on the right....

look at this guy! Like a dinosaur...

mug shot! Amazing beast...

June- Vermont& NYC

Then we went up to Vermont for another festival called WanderLust, it was really cool, we met this little dude on a nature hike...

A little guy we met on a nature hike...

I love climbing stuff...

Playing around....

Then I got to attend the "Peak Diet & Training Summit" with Joe Dowdell & Mike Rousell at Peak Performance. This event also sold out, and it was jam packed with info that Joe has never presented to the public before, the trainers at the event were blown away with the quality of the information.

I got to meet one of my favorite fitness entrepreneurs of all time, Pat Rigsby!

The sold out Summit @ Peak Performance, jam packed! Had to shut down the facility to fit everyone.

July- Kentucky & Wyoming

Then I went to the IYCA's summit, which was totally awesome! Great info, tons of committed fitness professionals, and...

Then, for the 4th of July, I went to Jackson Hole, Wyoming for the first time ever. What an amazing place!

4th of July Parade in Jackson, WY, doesn't get more American than this...

Rock sculpture we made while hiking in Grand Teton National Park.

Zeppo! Our friend's dog...

Mountain lake...

Underwater shot of Alexandra....

Rain drops! Sun shower up in the mountains....

August- Vermont, Nevada, & France

August was amazing, I went on a canoe trip up in Vermont with my good friend Peter...

My main man, about to hit the river together...

On the way up to the White River, we passed a tank...

haning out in water falls....

Overheated the car climbing up a VT peak....

The bridge we jumpe off of, into the White River....

Click here to view the embedded video.

Bailing out the canoe in the sunshine....

hiking trail in VT....

I hiked up Shrewsbury peak with a full 6pack & ice in my backpack! Quad workout!

Then, I did the Warrior's Dash up at Windham Mountain, which was really fun. I chopped off 1 full minute off my time last year and...

I finished 38th out of 10,321 racers! Ran an awesome race, finished in about 28min 40seconds, it's a 3.25 miles with the first half straigh up hill, the second half straight down hill, and 10 fun obstacles along the way. Ninja!

Then I went to visit my girlfriends family in France. They are from, quite possibly, the most beautiful place in the world.

The view from Alexandra's family's home in France...

Alexandra back at her home...

We did a 3,000+ meter hike in approx 3 hours! Do work...

Thats what it looks like when one has just climbed something at their limit! exhiliration

We also did some downhill mountain biking in the Alps, thats me on the right, it was by far the scariest thing I think I've ever done in my life! Seriously. Dangerous.

Then we went to the Burning Man festival, which takes place every year in the Black Rock dessert of Nevada. It was my 5th time, and Alexandra's first time. It is beyond any explanation, even the pictures don't do it justice, but they are still nice to look at...

Alexandra's entrance into the dessert at the greeter station! Welcome home baby!

It's really dusty there, the dust gets everywhere.....

and they burn tons of stuff, which is both fun & profoundly spiritual...

My friend Paul helped build the airport at Burning Man...

one of the highlights was Paul flying us over the Burning Man camp site...

The man is a piece of artwork that gets burned towards the end of the festival...

LMAO... art at center camp at burning man...

: This is the temple, an amazing piece of artwork & sacred place...

people write prayers on the temple for loved ones that have passed on to the next life...

the walls of the entire temple are covered with prayers...

and then we burn the temple, and send the prayers to heaven.

October- NYC

I love halloween!

my alter ego, the cosmic serpent....

Alicia Key's performing with Usher...

we were drunk off champagne by the end of the night!

November- Anguilla

My cousin got married in Anguilla, of course I couldn't miss that.

The set up for the wedding, what a blast...

my cousin & his beautiful bride...

the highlight was playing with my little cousins, neices, nephews, etc...

and watching them play together with each other!

my cousin Ella, the flower girl!

December- My Birthday & the Mastermind Group

Our "6 Weeks to 6 Figures" mastermind group ended on December 15th, the day before my birthday, and the results the group got were really was the best present I received.

The top masterminder, Jessi, increased her yearly projected revenue by $84,000! Amazing. She won a 1 year free membership to PersonalTrainingBusiness.com for her 1st place finish. Steve finished in 2nd & increased his yearly projected revenue by $48,000! And 3rd place was a tie with both Derek & Casey increasing their yearly projected revenue by $20,000. The crazy part? The smallest increase in the group of 7 was a yearly increase of $10,000, isn't that nuts? Can't believe I only charged $247 for the mastermind this year, next year it's going to be around $2,470, 10x as much!

The mastermind was a HUGE success. The AVERAGE masterminder increased their yearly projected revenue by $32,000!

I had been planning on going snowboarding, but there wasn't any snow in the US! But my Facebook birthday experience was pretty amazing.

What's Next for 2012?

I've got some huge plans for PersonalTrainingbusiness.com, and personally, I plan on being more generous & prosperous than ever! I want to become a better writer! I want to write for some major blogs, like the Huffington Post. I want to start a charity this year. I am pumped to make things happen, perhaps I will travel a tad less....

And I am going to relaunch the 2.0 version of this website next month, which I am incredibly excited about!

What's Are Your 2012 Goals?

What was your most memorable moment of 2011? What was the highlight ormost memorable moments from 2011? Let us know in the comments, & happy new year!

Until next time, keep your business fit.

Johnny Fitness

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The Power of Exercise VS The Power of Living Your Truth

Johnny Fitness — Wed, 21 Dec 2011 14:10:29 +0000

Hi there, hope you are doing great :-) Stumbled upon these 2 youtube videos & had to post them. They are really interesting.

The Power of Exercise

Click here to view the embedded video.

Pretty cool stuff! Amazing what just 30 minutes of walking can do. Some key takeaways from the video:

low fitness level is the best predictor of death.

Exercise works better than high tech surgery.

Watching TV causes chronic disease

How does this apply to your fitness business and fitness clients?

The Power of Living Your Truth

Click here to view the embedded video.

Body management is not key to health! The body is a mirror to how you treat it.

The body whispers the truth to you, if you don't listen, it starts yelling!

You can heal from the inside out, so you don't develop new symptoms. Write your own prescription.

How does this apply to your fitness business and fitness clients? How can you help your clients live their truth?

What Do YOU think?

Please let us know in the comments! Until next time, keep your business fit. Johnny Fitness

How to Be True to Yourself: John Romaniello Interview Part. 3

Johnny Fitness — Tue, 20 Dec 2011 13:58:13 +0000

Hi there, hope you are doing great! :-) Check this out, Part. 3 of my exclusive interview with John Romaniello of Roman Fitness Systems. In Part. 1, we talked about how John went from an over weight teen to successful fitness entrepreneur, & in part 2 we talked about product launches, digital products, & how to work once & get paid forever. In Part. 3, John talks about how to be true to yourself as a writer, personal trainer, and business owner.

Video Interview Part 3: How to Be True To Yourself

Click here to view the embedded video.

: Super Hero Workouts" did over $100,000 in sales already!

So Now You Know...

How important it is to keep a cast of supporting characters around you!

Self-Knowledge is Key!

How to be true to yourself & let your personality influence your writing.

How to intrigue people by doing what people DO NOT expect.

What Questions Do You Have for John aka Roman?

John Romaniello Interview Part 2: Recurring Revenue Streams & Info Product Creation

Johnny Fitness — Tue, 13 Dec 2011 19:01:38 +0000

Hi there, hope you are doing great! :-)

Check this out, Part. 2 of my exclusive interview with John Romaniello of Roman Fitness Systems. In Part. 1, we talked about how John went from an over weight teen to successful fitness entrepreneur. Here, he is talking about recurring revenue streams and how to create info products that are a huge success. His "Super Hero Workouts" digital product did $100,000 during it's launch week.

Video Interview Part 2: Work Once, Get Paid FOREVER

Click here to view the embedded video.

So Now You Know...

2 Keys to creating recurring revenue (build relationships & establish yourself as an authority.)

To sell people what they want but also give them what they need!

Self-Knowledge is Key: What are Your 2 Best Skills

What Questions Do You Have for John aka Roman?

Let us know in the comments & I will ask him in future interviews! And be sure to checkout John's blog, Roman Fitness Systems, it is hilarious, insightful, & well written. Until next time, keep your business fit. Johnny Fitness

The 100 Most Influential People in Health and Fitness 2011

Johnny Fitness — Tue, 13 Dec 2011 16:16:05 +0000

Hi there, hope you are doing great! :-)

Greatist.com just announced the top 100 most influential people in health & fitness, and it is a great list of inspirational people! I thought you would want to check it out.

Congratulations!

A special congratulations to Brett Hoebel, John Romaniello, & Joe Dowdell, who all made the list and are friends. Thank you guys so much for taking the time to share your knowledge on PersonalTrainingBusiness.com, we really appreciate it.

What Do You Think About the List?

Do you think anyone was missed? Or anyone should NOT be on the list? Please let us know your thoughts in the comments!

Until next time, keep your business fit!
Johnny Fitness

Personal Training Business » Blog

Creating a Fitness Empire, Launching a DVD, & Leading Fitness Retreats with Rebekah Rotstein

Part 1: Launching Your Product, Leveraging Your Contacts, & Choosing a Production Company

So Now You Know:

Stay Tuned for Part 2.

What Do You think?

How to Become a Fitness Writer for Major Magazines: John Romaniello Interview Part 4

Video Interview Part 4: How to Launch Your Writing Career

So Now You Know...

What Questions Do You Have for John aka Roman?

Go Pro Hero HD Video: Insane Footage

Amazing Video

What Inspires You to Be Your Best?

Sex, Power, and the Mirror of Truth

What Did You See? The Mirror of Truth...

Why Is this Viral Video Controversial?

Why This Video is Brilliant Marketing...

Express Your Truth Through Exercise: Yoga & Self-Mastery

What Kind of Dog Are You?

Is Yoga Bad For You? A Better Question is Possible...

Your Perfect Body Will Never Come in a Box!

Empowering Our Client Through Exercise, Education, & Asking Better Questions

What Do You Think? Please Let Me Know in the Comments, I REALLY Want to Know?

New Year Resolutions & How to Get Fitness Clients Fast

Happy New Year! Make 2012 your most successful year ever by getting it started on the rigtht foot.

January Sets the Tone of Your Fitness Business for the Year

The Fastest Way to Get Fitness Clients...

What is the Best Way to Get in Contact with Former Clients?

A Checklist of What to Do Next...

What Do You Think?

Good Bye 2011: Top 50 Personal Photos of the Year

2010 Quick Recap

January- The Caribbean

February - Empire Race & Colorado

March- Utah & Vermont

April- Joe Dowdell Webinar "5 Keys to Success"

May- Virginia, Upstate NY

June- Vermont& NYC

I got to meet one of my favorite fitness entrepreneurs of all time, Pat Rigsby!

The sold out Summit @ Peak Performance, jam packed! Had to shut down the facility to fit everyone.

Joe sharing the program design templates he's developed for his professional athletes over the years...

August- Vermont, Nevada, & France

October- NYC

November- Anguilla

December- My Birthday & the Mastermind Group

What's Next for 2012?

What's Are Your 2012 Goals?

The Power of Exercise VS The Power of Living Your Truth

The Power of Exercise

The Power of Living Your Truth

What Do YOU think?

How to Be True to Yourself: John Romaniello Interview Part. 3

Video Interview Part 3: How to Be True To Yourself

So Now You Know...

What Questions Do You Have for John aka Roman?

John Romaniello Interview Part 2: Recurring Revenue Streams & Info Product Creation

Video Interview Part 2: Work Once, Get Paid FOREVER

So Now You Know...

What Questions Do You Have for John aka Roman?

The 100 Most Influential People in Health and Fitness 2011

Congratulations!

What Do You Think About the List?