The Fitness Clients Bill of Rights

An Awesome Sales Tool & Standard of Service

What standard do you hold your fitness business to? Do you have a personal training policy?  Do you have a personal trainer mission statement you share with your fitness clients?

Defining your own personal trainer mission statement, moral code, and standard of practice will provide the foundation of a successful personal training career and increase your profits!  The fitness profession is a very competitive business, so having a statement that you share with clients is a powerful way to differentiate yourself.

Below is “The Client Bill of Rights”, a set of standards I hold myself up to when working with fitness clients.  I expect all of my trainers to exceed these standards as well.  For my business, this is the minimum standard of professionalism, not the maximum, and must be met consistently.

Please feel free to:

1. copy this statement

2. change it

3. put it in a document with your companies branding element, website, and your photo

4. print it out

5. share it will clients and prospects

6. embody it!

When printed out and provided to fitness clients at the end of an introductory workout, this is a powerful tool that will help you make more sales.  (Give it to them to take home .) I recommend putting a nice picture of you on it too, in addition to your website and perhaps your rates; this sends a powerful message!

The Client Bill of Right’s states that fitness clients are entitled to a personal trainer who:

• Continually Tracks Your Progress and Goals as They Evolve.

• Helps You Define & Achieve Goals that are S.M.A.R.T (specific, measurable, attainable, realistic, and timely).

• Keeps You Engaged With Fun & Interesting Workouts.

• Stays Attentive and Focused Every Session.

• Confirms Every Appointment.

• Has Excellent Communication and Listening Skills.

• Provides Safe and Effective Workouts.

• Effectively Teaches You Exercise Knowledge (so you know how to work out better on your own.)

• Is Always On Time, Prepared, With Good Hygiene and Looking Professional.

• Has Good Availability for Your Schedule, Rarely Cancels, and Provides Advanced Notice When Canceling.

• Responds to all Email, Text, and Voice Mail Communications Promptly.

• Provides Motivation, Inspiration, and Leadership.

• Consistently Provides a Customized Workout Program.

• Challenges You to Work Out on Your Own, Be More Self-reliant with Exercise, and Addresses Lifestyle Habits.

• Comprehensively Addresses Your Health and Fitness by Collaborating with a Network of Health Professionals.

The fitness profession is great, but getting more competitive? What is your personal training policy and personal trainer mission statement?  Do you print them out and use them as a sales tool?  What have your fitness clients said about it?

Until next time, keep your business fit.

Johnny Fitness