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But there is so much competition out there, and you only have 8 seconds to make a great impression on your website, otherwise the visitor is GHOST! Outta there. See ya later. Ba bye. But that's not even the bad news....
Really Bad News
The bad news is that most people who are serious about finding a personal trainer do not look online! Seriously, if you are focusing your efforts on getting client online, you have to be laser sharp with your content and delivery.
Think about it. If you wanted to find a massage therapist for you or your clients, would you just search online. HELL NO! You might do a little research online, but chances are, you would ask someone you already know/like/trust where the best place to go for a massage is. Massage, like personal training, is a personal service. Intimate. Up close. Personal. It's much easier to trust someone/give them that amount of power if you have met them in person. But to just read about someone and see some pictures of them.... Not so much.
Good News for Some Trainers
But if you use video on your website, well then, it is much easier to show people that you are one of the good guys and worth of their trust/money.
With video, they can actually see what your like, not perfectly, but much better than reading about you.
VIDEO is the MOST powerful way to influence people online.
BUT you have to know how to use video! It needs to pull them in, seem authentic, and all that stuff.
And a video of someone else talking about how great you are is much more powerful than a video of you talking about how great you are... DUh.
That is why a personal trainer testimonial videos from your clients are so important!
Video Testimonial Example
Watch this video, then read below as a point out each powerful element of the personal trainer testimonial.
- A Strong Attention Getting Statement at the Beginning- you can think of it as a headline. Assume that your views is only going to watch the first 8 seconds of the video, and put the biggest "Wow" footage in that first 8 seconds. Mine even includes the client telling the viewer to use me as a personal trainer, which is an added bonus.
- Proof- use any footage you have that "proves" what the client is talking about. It could be before and after pictures, something like that. For mine, I showed footage of David and I snowboarding and having a blast, which backs up his statement about training being fun and getting him into good shape. It also has a little extra added cool factor to it, as a bonus.
- Unique- ask the client what they love about your services, or what makes you unique, or what is most memorable about your services. This should create some quality footage that will help differentiate you from the competition.
- Authenticity- as much as possible, you want the client to really use their own words, it just makes it seem more genuine. You can practice and do more than one take, but make them feel comfortable to say whatever, the more comfortable they are, the more intimate they will be on camera, and the more influential your video will be.
- Short- keep the video to under 3 minutes. Honestly, the shorter the better, anywhere from 30seconds to 120 seconds is ideal.
- Music- some kind of music in the background of the video makes it much more watchable, just make sure it is not too loud or it will be a distraction!
- Call to action- at the end of the video, I ask the view to do something, in this case, go to my website and contact me. Directly telling people what you want them to do at the end of the video will results in your videos being much more influential. This would work even better if it was a video of me telling them what to do.
- Editing- I used Camtasia, which is $300, to edit this video, but if you can't afford it, you can do their 1 month trial, and get as many testimonials from your clients in that 1 month as possible! Also, there is a free version called Camstudio, but I can't recommend it, seems almost impossible to work with, maybe one day it will be better though.
- Distribution- once your video is edited, be sure to share it with previous clients, new clients, potential clients, post it on your blog, and send it out to all your social media site (twitter, facebook, email list, etc). Just make sure your client is aware that you are using the video for online promotional purposes, and that they are ok with it.
- Keywords- do a little keyword research, and find a good keyword string, and make that the title of your video. Be sure to post a link back to your site on youtube in the summary of the video.
- Mistakes- don't be a perfectionist! You can see that mine is not edited perfectly. Follow the guideline and give it your best shot, you will get better and better with practice.
Oops!
You will notice mine has plenty of mistakes. The audio gets cut off. Some of the screen last too long. A couple times my client start talking to me instead of about me. No biggie. Just let it roll. Following these guidelines and you will be way ahead of the competition. Just remember, the video you put out there will most likely be out in cyberspace FOREVER, your great great great grand kids will be able to find it, so make them proud!
Critical
Remember, even though personal trainer testimonials are AWESOME and great for increasing your exposure online, maybe even getting you a few client from your website, nothing works better than unstaged word of mouth advertising. Give your clients an amazing experience, awesome results that they just have to tell people about, in person, on camera, wherever, THAT is the best way to get more high quality referrals that are easy to convert to paying clients. If video testimonials seems like too much work for your business, check out our post on getting written personal training client testimonials.
What questions do you have about personal trainer testimonial videos? Post them in the comment and I will get right back to you with answers. Or post your testimonial videos so you can show off your clients and get more feedback! Show me you are alive!
Until next time, keep your business fit.
Johnny Fitness
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thank you for this article & video i found it very helpful
Awesome, glad to be of service, thanks for the comment!