
The Reason "Why?"
To be truly successful as a trainer with your clients, you need to find out their "REASON WHY?" What makes them tick, what are they passionate about, what are their darkest fears, and how can you help them understand the connection between these emotional goals and exercise.
When you connect the client's workouts to their reason "why", the client:
- becomes empowered
- gets accountable
- stays motivated
- experiences real results that last!
What is Your Reason "Why" ???
BUT EQUALLY IMPORTANT is for you to connect with *your own reason why?*
Why do you want to be a personal trainer? Why do you want to be successful? What will you do with your freedom and success, that you can not do now? What passions will you pursue, who will you be?
When you connect with your own reason why, everything you do in your personal training business takes on a new sense of important and urgency, without the urgency feeling stressful. Almost like you are working for a higher purpose, something greater than just yourself.
So what is your reason "WHY"?
One of my own personal "reasons why" is snowboarding.

Having the freedom and financial resources to travel to some of the most beautiful places in the world, strap of sheet of fiber glass to my feet, and literally fly through the air REALLY motivates me. It pushes me to be better in my personal training business, to train harder in the gym so I can perform better on the mountain, and to be the best that I can be.
But most importantly, write out what your reason why is on a piece of paper, and update it occasionally.
Please feel free to post your *REASON WHY* in the comment below, we will help you be accountable :-)
Until next time, keep your business fit!
Johnny Fitness
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Great site. A lot of useful information here. I’m sending it to some friends!
Thanks alot!
Nice post and this enter helped me alot in my college assignement. Thanks you for your information.
really! What was your college assignment? What info helped you? Thanks for the post :-)