Personal Training Business » personal training business

How to Be True to Yourself: John Romaniello Interview Part. 3

Johnny Fitness — Tue, 20 Dec 2011 13:58:13 +0000

Hi there, hope you are doing great! :-) Check this out, Part. 3 of my exclusive interview with John Romaniello of Roman Fitness Systems. In Part. 1, we talked about how John went from an over weight teen to successful fitness entrepreneur, & in part 2 we talked about product launches, digital products, & how to work once & get paid forever. In Part. 3, John talks about how to be true to yourself as a writer, personal trainer, and business owner.

Video Interview Part 3: How to Be True To Yourself

Click here to view the embedded video.

: Super Hero Workouts" did over $100,000 in sales already!

So Now You Know...

How important it is to keep a cast of supporting characters around you!

Self-Knowledge is Key!

How to be true to yourself & let your personality influence your writing.

How to intrigue people by doing what people DO NOT expect.

What Questions Do You Have for John aka Roman?

Let us know in the comments & I will ask him in future interviews! And be sure to checkout John's blog, Roman Fitness Systems, it totally rocks. Until next time, keep your business fit. Johnny Fitness

Personal Fitness Training Business

Johnny Fitness — Mon, 22 Nov 2010 20:55:45 +0000

Hi! Hope you are doing great.

I am launching a super powerful website for personal trainers. It is uses some short/ simple video to deliver some awesome techniques on how to build an awesome fitness business. Whether you you own a personal fitness business, work in a gym and are thinking about taking the plunge and starting your own business, or have your own personal fitness training business but want to take your business to the next level, this website is for you!

A Secret Weapon for Fitness Entrepreneurs

After coaching hundreds of trainers, both online and in person, to take their fitness business to new heights, I know EXACTLY what it takes to make a killing in this industry. And I know exactly the kinds of things you are asking yourself?

How Do I Raise My Rate? What Rate Should I Charge?

What is the Best Personal Training Certification?

How Do I Get Over Being Shy & Get Better at Sales & Self Promotion?

How Do I Ask For Referrals & Get More Clients?

Seriously, after 10 years of being a trainer in the industry, I have been asked it all. That is why I took the TOP 1o MOST FREQUENTLY ASKED QUESTIONS about building a personal fitness business, and answered each one with a shot video! By going to this website, you will get answers to the questions above and more, all with tried and true techniques, strategies, and tricks to help you create a personal fitness training business that can support the career and lifestyle you deserve.

You Don't Know What You Don't Know!

Sounds kinda silly, and obvious, but it is true. The top 10 Most Frequently Asked Questions are just the most common questions. They are important, but not necessarily the most important questions. That is why I also took the time to answer the Top 10 Questions You Absolutely Need to Know, but you just don't know to ask them yet. Questions like:

How Do Attract Awesome Clients I Love Working With?

When Is It Time to Go Into Business For Myself?

How Do I Get My Clients to Refer Me More Clients Without Even Having to Ask?

What Should My Educational Path Be?

Personal Fitness Training Business

So that is what I did. I took the top 10 most frequently asked questions, and the top 10 questions you absolutely need to ask yourself, but just don't know it yet, and answered each one with a short, to the point, but powerful video.

You can check it out by going here: http://www.PersonalFitnessTrainingBusiness.com

When you watch each video, be sure to put your questions in the comments! I will answer them in the comments, and everyone will benefit from your questions.

Check it out now and let me know what you think. There is no reason you can't build your personal fitness business to incredible heights, so many people need our help!

Until next time, keep your business fit.

Johnny Fitness

The Industry of Disease & the War Against Fitness

Johnny Fitness — Fri, 13 Aug 2010 17:46:19 +0000

Why are you a personal trainer?

You probably enjoy working out and get satisfaction from helping people get healthy and fit, right? And while this is true, personal trainers & fitness professionals are also warriors of health & fitness. But who are we fighting? Well, there are plenty of people, businesses, and whole industries who profit from making people diseased and miserable. Many personal trainers are feeling a call to arms these days. We want to help more people and be more influential, work in the communities, empower people and protect our most vulnerable populations, like children who are becoming obese in record numbers. We want to take on these bad guys, and start fighting back. Because...

Quite Simply, We Are in the Midst of a Lifestyle War.

One side wants us to be lazy, look for quick fixes, find solutions outside of ourselves, and be dependent on others for health and happiness. (Fast food companies, drug companies, health insurance companies.) And they have tremendous resources and utilize them to the fullest capacity in this war. They do anything to keep you fat and stupid, even create ridiculous sandwiches.

Think I'm Exaggerating?

I am not. One recent study found that several of the largest health insurance companies reinvested their profits into fast food companies, to the tune of HUNDREDS of MILLIONS of dollars. These companies want you to be sick! And your clients. And your friends. And your family. They make money getting you sick by selling you processed edible poison (fast "food"), and then they make money feeding you medication. And guess what, they are winning the war. In fact, they are creaming us. In 1991, the fattest state was Mississippi, with an obesity rate of 15.7%. But that is better than our THINNEST state today in 2010, Colorado, which has an obesity rate of 19.1%.

Where Are the Good Guys?

On the other side, there are people like us. Fitness professionals, personal trainers, boot camp owners, etc, who try and help people one at a time as best we can. Empowering them, getting them to think and act for long term reasons, teaching them how to take control of their health and fitness, how to be more independent, eat healthy, and ultimately, be happier. If we work together as a community, we can take on the bad guys and win. But we have to get organized, work smarter, and expand our ability to influence, empower, and inspire people to a healthy lifestyle. This is part of the reason I created the "Association of Elite Fitness Professionals". Many trainers have tremendous power to influence their clients in a positive way, more so than their clients doctors, therapist, politicians, and even sometime the client's spouse and family! We have a power to stop this madness, if we work together. Join the fight and do what is right. Please post any comments below, thanks. Johnny Fitness

Business System Case Study # 1

Johnny Fitness — Tue, 10 Aug 2010 23:17:26 +0000

WARNING: These Results are Typical

The above image is a screen shot comparing one of my private coaching client, who used my Personal Training Business software to increase his yearly projected revenue by $31,200 in 11 weeks during the SLOWEST time of year.

I am giving a live tutorial of the software this Thursday, August 12th @ 4pm EST.

You can sign up for the webinar for free here: Personal Training Business Software Webinar

Don't hesitate, we only have space for 100 people on the webinar, first come first serve.

*Even cooler, everyone who signs up for the webinar will get 1 free month membership access to my Personal Training Business System!

And 5 people will qualify for my private coaching services at a whopping 73% off! (Read on to find out more.)

Post your questions about the software, the business system, or my private coaching services in the comments, so we can answer them in the webinar, in addition to showing you some cool trick to maximize the software.

Case Study #1: Emilio Gomez

Last summer, during the LEAST PROFITABLE time of year for personal trainers, I beta tested both the software and my Personal Training Business System with some of my private coaching clients. And the results where absolutely amazing.

Of my 4 coaching clients, 2 of them increased their projected business income by over $30,000/year, and 1 of them increased it by over $7,000!

And the 4th one? Well, she admitted that she did not actually go out and take action.

So 75% success rate, and big success at that, is pretty awesome. (And the success rate for my coaching client that took action was 100%).

What does this mean? It means that if you are willing to take action, my Business System, Business Software, and Private coaching are an UNSTOPPABLE combination.

Now this 1st case study, with my private coaching client Emilio, he has only been a trainer for 2 years! And he increased his yearly projected revenue by $31,200 !

And it only took him 11weeks to do that. Pretty amazing.

The Personal Training Business System

I will be hosting a webinar to answer all of your questions about the Business System, Business Software, and my Private Coaching services.

The webinar will be limited to 100 people only, so don't hesitate to sign up here: Webinar

Anyone who attends the webinar will get a 1 free month membership access to my Personal Training Business System. And, the webinar attendees will be invited to utilize my private coaching services for 73% off!

Personal Training Business System

But we only have space for 5 people. Here is the deal. The U.S. Government recently made a LAW stating that if the results you display in testimonials are not "likely", then you have to put a disclaimer that "results are not likely."

Well, these results are highly likely!

And I want to keep it that way!

So all webinar attendees will be invited to take a survey after the webinar, where you can provide feedback on the webinar AND tell us why you really need or deserve or want my private coaching services! EVERYONE who fills out the survey will get an extra month of free membership access to the Personal Training Business System, and the best 5 surveys will get my private coaching level membership for 73% off! (Even though I know the system works awesome, we are giving away this discount because we want to beta test the system again, for a 2nd time, to make it even better!)

Please post any questions you have about the Business Software, Business System, Webinar, or my Private Coaching service!

But by only taking the 5 best survey's we can make sure we pick the 5 people that will aloow us to keep our awesome 75% success rate.

Until next time, keep your business fit!

Johnny Fitness

Your Questions Answered on Blog Talk Radio!

Johnny Fitness — Sat, 05 Jun 2010 20:23:37 +0000

*UPDATE* Post a comment by 4pm EST. today, ask a question, win a $3,150 prize!

YES, a three thousand one hundred and fifty dollar GRAND PRIZE! I am so excited. There will also be a runner up prize for the 2nd best question, and both questions will be answered on air.

All you have to do is post a question in the blog right now, and you are automatically entered to win.

GRAND PRIZE (valued at $3,150):

a FREE version of my Personal Training Business Software, yours to use for ever.

the "6 Figure Personal Training Blueprint" report (See picture at bottom of post)

30 min private phone coaching session

RUNNER UP PRIZE: (Valued at $150):

the"6 Figure Personal Training Blueprint" report

In a few hours, @ 5pm EST today, I will be interviewed by Wess Murray on Essentially Fit Talks.

Be sure to tune in by clicking here: http://www.blogtalkradio.com/essentiallyfit

Or you can rsvp to the event on facebook here: http://www.facebook.com/event.php?eid=127727313922807#!/event.php?eid=127727313922807

Anyway, I have had a lot of questions and interest about the marketing system and personal training business software we will be releasing soon.

Beta test my Personal Training Business Software for free! Post your question in the comments now.

If you have a question about the software, or the business system, please post as a comment on this blog.

But your question must be posted ASAP as I need time to pick a winner by 4pm est today! The show starts at 5pm.

The person who posts the best question regarding the software, the system, or about the fitness business in general, will the GRAND PRIZE, and the next best question will win the RUNNER UP PRIZE.

AND both questions will be answered on air, live!

So post a comment with your most pressing questions and tune in tomorrow to hear your questions answered.

Until next time, keep your business fit.

JF

***P.S. Will be revealing one of my deepest darkest secrets that very few people know about me!!!

Personal Training Policy: No Excuses!

Johnny Fitness — Fri, 04 Jun 2010 03:56:41 +0000

"I am too old to get in shape." "I am too old to lose weight." "It's too hard to get lean at my age."

How many times have you heard a client say something like this?

Seriously, how many times have you heard that this month even?

And even more importantly, how do you respond? Do you accept these excuses? Do you just let it slide? Do you politely disagree? Do you validate their excuses!?!

*Be sure to watch the video at the bottom of the post, and send it to any client who says stuff like that.*

Use Written Policy to Set the Tone, Be a Leader, & Destroy Excuses/Negativity

All my clients have to sign an "Accountability Agreement" that outlines the personal training policy of my business. By having it written, it show them that I am professional, and committed to a certain way of running my business. By showing it to them before they buy a package, I not only am differentiating myself from other trainer, but also creating clear expectations, so they know exactly what they are in for.

(It is a tremendous sales tool for that reason, and I will send you a copy of the agreement I use in my business if you put your name and email in the box to the right at the top of the page, it is part of my business booster kit.)

One of the policies is "No negative self-talk and lame excuses in the gym". If you let your clients focus on problems and negativity, they will not succeed, will not be fun to work with, will end up quitting, and you will have to find a new client. By making this clear from the beginning of the relationship, and then enforcing the rule (not like a jerk, but politely), you can create a positive and supportive environment relationship, without letting them undermine their own efforts.

Don't get me wrong. We are not licensed psychologists. And they can still self-sabotage with their thoughts and actions outside of the gym.

That is not the point.

The point is that when they are in the gym, they are following your leadership, and you make the rules, especially if they help empower the client. If they can start to master their thoughts and actions there, it will spread to every other aspect of their life outside of the gym.

That is the power of personal training policy :-)

Exceed their Expectations & Help the Client Shift Focus

Of course, people have more health issues as they get older.

But you reap what you sow, just look at Jack Lalanne.

And remember the difference between causation and correlation. Sure, studies show people lose muscle mass as they get older. But old does not equal unfit. The issue is that people become more sedentary as they get older! You can't keep muscle if you don't use it! So MOVE IT OR LOSE IT!

One way to over deliver and exceed the clients expectations is to not only help them shift their focus from something powerless (i can't help it, I am too old) to something powerful (I reap what I sow) by providing tools and video that are fun to watch to help inspire them and confront their inaccurate assumptions and excuses.

You can educate and inspire them while entertaining them.

And when you do it "on your own time", in other words, when you are not in the gym, it will show them you really care.

For instance, watch this video, and send it to any clients who could use inspiration, and send it out every time you here someone blame their age!

It is a video of a 73 year old break dancer. Seriously.

Click here to view the embedded video.

Thanks to Wess Murray for posting.

I mean come on! This is a break dancing senior citizen, and you are trying to tell me you can't lose 10 more lbs? Ya, right.

Call Your Client Out on The Lies They Tell Themselves!

One of the most satisfying things is helping clients get in the best shape of their life. One of my clients is 49 years old, and is bench pressing more than when he was in the "best" shape in college. And yet, the other day he tried to tell me "but I can't lose this weight because of my age". I called him on it!

Really, you think you can get stronger than ever, but not leaner than ever? How does that work? Your body only lets you adapt one way but not another. That is how persistent this lie is! Even someone who has seen proof that it is not true, will still lie to themselves and blame their age. But they can't lie to me. My job is to hold up the mirror of truth.

And so is yours :-)

Leave a comment? Do you write out your personal training policy? Any special policies you have? Any challenges to enforcing policy or questions? Leave them in the comments!

Until next time, keep your business fit.

Johnny Fitness

Personal Training Business Quiz

Johnny Fitness — Sat, 22 May 2010 01:44:05 +0000

Pop quiz hot shot!

Do you have what it takes to build the lifestyle, business, and career of your DREAMS in the personal training industry? Take this test and see for yourself, it covers JUST the basics, so you should get an A+!

Personal Training Business Quiz <---Click Here

And if you don't get 100% on the quiz, that means that your business foundation is WEAK! Why be just a personal trainer, when you can be an elite fitness professional, entrepreneur, and business owner!

-control your destiny!

-live on your own terms!

-make more money and help more people!

But first you have to have the knowledge, then come the power.

Test your knowledge now by clicking here --->Personal Training Business Quiz

Avoid Making the Most Common Fitness Business Mistakes

Not only will the quiz test your knowledge, but it will also help provide you with some insight into how to grow your business and work smarter, NOT HARDER!

Check it out and leave me some comments below.

Until next time, this is Johnny Fitness reminding you to Keep Your Business Fit!

Interview with Celebrity Trainer Joe Dowdell

Johnny Fitness — Thu, 13 May 2010 13:23:28 +0000

Johnny Fitness here, and I so am glad you are here because I am very excited to post this interview.

If you want to build your personal training business and fitness career fast, you have to learn from the *best* and do what they do. It is really that simple.

Of course, certifications are important, but if you REALLY want to jump start your personal training business, you need to get hands on experience with the top trainers out there.

Joe is at the very top of the personal training industry, and I am lucky enough to have him as a friend, colleague, and mentor.

His client list includes celebrities, such as Claire Danes, John Leguizamo, Gerard Butler, Eva Mendes, Natasha Bedingfield, and Anne Hathaway, among others.

His articles have been published in "Men's Health", "Muscle & Fitness", "Women's Health", "Shape" "Allure", "Marie Claire", and "Cosmopolitan".

He writes a fitness blog for AOL's "That's Fit", some of which get hundreds of thousands of hits!

He has completed many advanced certifications and mentorship programs, and serves as a Scientific Advisory Board Member for "Fitness" Magazine.

He also trains Pro Athletes, including some of the Indiana Pacers, and world class jujitsu fighter Vitor Shaolin.

He owns a personal training only gym, Peak Performance, which was recently voted one of the top ten gyms in the country by "Men's Health" Magazine!

Joe with one of his celebrity cliens, Natasha Bedingfield

Natash on the red carpet showing off her bod!

So whether you are a personal trainer looking to build a super successful studio or gym, or want to train elite athletes, or publish a book, or just want better clients, there is a lot to be learned from the interview below.

Check it out and leave some comments below. What other questions might you have for Joe? If we get a bunch of comments, maybe he will agree to another interview!

1) When working with your personal training clients, how can you tell if a client is really ready to change their behavior and life for good?

Well fortunately, I’m at a point in my career where I’m very blunt (but nice) in the initial client interview process.

Basically, I tell them that if they want to work with me I have certain parameters that they need to follow.

First, they need to go see Dr. Brooke Kalanick in order to get their current nutrition program evaluated and altered if necessary. In addition, Dr. Brooke will assess whether or not they have any specific hormonal issues that need to be addressed.

Second, they must be willing to commit to the program, if not then I’ll recommend another trainer.

Third, they must be willing to give me a 100% during their sessions and keep to a regular schedule.

Finally, I let them know about my cancellation policy.

2) You are a tremendous success, probably in the top .01% of personal trainers worldwide. Is there a big secret to your success? Something you do differently?

I never lose focus. My drive to succeed is endless. I was fortunate enough to be raised by parents that instilled a tremendous work ethic in me.

My Dad was a successful entrepreneur and I got to see firsthand what it took on a daily basis to be successful.

I got to see the sacrifices that are sometimes necessary to make in order to be successful.

I also learned how important it is to surround myself with a great team of people. I can’t do everything and I can’t be everywhere at once so I need to be able to trust my staff and know that we all have the same desire to make Peak the best place to train.

3) What are the top 1 or 2 things that trainers are NOT doing which they should be; things which will help them get better results with their clients?

First of all, many trainers don’t place a high enough value on continuing education. They get caught up in the cost of a seminar or a mentorship and lose sight that knowledge is power. The more knowledgeable you acquire, the more information you have at your disposal, which will allow you to design more effective training programs, which will ultimately give your clients the results that they desire. When your clients continue to get results, the demand for your services will rise and so will your fees.

Secondly, I also think it’s important that a trainer look like a trainer. Trainers should be fit. They don’t have to be walking around at 6% body fat, but they should definitely look like they train. It’s important to know your clientele. If clients are coming to you because you are supposed to be a fat loss expert, well than look the part. I don’t care how smart you are, if you are calling yourself a fat loss expert and you are walking around at 15-20% body fat as guy or 20-24% body fat as a woman, you should probably start applying some of your knowledge on yourself.

4) Your commitment to continuing education is very impressive. What is your personal philosophy when it comes to trying new certifications or evaluating potential educational opportunities?

In the beginning, I tried to find out who the industry leaders were and then I made it a point to go spend time with each of them.

I would also ask them for 2 or 3 names of other individuals that they would highly recommend that I learn from.

I’m a big believer in attending 3-5 day internship/mentorship programs as opposed to weekend conferences with 30 different presenters. In the early stages of one’s training career, those weekend conferences are really great because they can give you an opportunity to see which presenters you’d like to go and spend more time learning from.

5) So many trainers are too quick to try and write a book, e-book, or create an info product online. How do you know the time is right? You have had the expertise to write a book for years now, were you waiting for a reason and what should trainers know about the publishing industry?

Wow, that’s a huge pet peeve of mine. With growth of the internet, anyone and their mother can be an internet expert. There’s no regulation or accountability with those products as there is no standard that the creator needs to be held accountable to.

Often times with these products, you’ll also see the same few names endorsing the product as the next greatest discovery in the world of training. How can the next greatest program or concept come out every single week or month?

Don’t get me wrong, there are some excellent e-books and DVD’s out there, but you really need to do your research as to who is putting these products out.
- What’s their background?
- Who have they trained?
- What’s their reputation for producing results with their clients or athletes?
- What reputable, major fitness publications are seeking them out for training information?
- How do other industry leaders view them?

Finally, the biggest difference when you publish a book through a major publisher is that you are held accountable by the publisher, your editor, the fact checkers, the research checkers, etc. as they are constantly scrutinizing your material.

As for why I waited so long to write my first book, I wanted to make sure that my book would truly have something to offer both the general fitness population as well as the fitness professional.

If you want to learn more about Joe, you can follow him on twitter, or you can pick his EXCELLENT new book "Ultimate You", by clicking on the image below. (I already bought my copy!)

Follow Joe on twitter: http://twitter.com/joedowdellnyc

Pick up your copy of “Ultimate You” here: “Ultimate You: A 4-Phase Total Body Makeover for Women Who Want Maximum Results

Show us you are alive! Please leave some comments below with other questions for Joe. What are your most pressing questions? Who are your mentors and why?

Until next time, this is Johnny Fitness reminding you to keep your business fit!

Snowboard Vacation Video & Your Reason “Why?”

Johnny Fitness — Sat, 08 May 2010 14:27:25 +0000

The Reason "Why?"

To be truly successful as a trainer with your clients, you need to find out their "REASON WHY?" What makes them tick, what are they passionate about, what are their darkest fears, and how can you help them understand the connection between these emotional goals and exercise.

When you connect the client's workouts to their reason "why", the client:

becomes empowered

gets accountable

stays motivated

experiences real results that last!

What is Your Reason "Why" ???

BUT EQUALLY IMPORTANT is for you to connect with *your own reason why?*

Why do you want to be a personal trainer? Why do you want to be successful? What will you do with your freedom and success, that you can not do now? What passions will you pursue, who will you be?

When you connect with your own reason why, everything you do in your personal training business takes on a new sense of important and urgency, without the urgency feeling stressful. Almost like you are working for a higher purpose, something greater than just yourself.

So what is your reason "WHY"?

One of my own personal "reasons why" is snowboarding.

Click here to view the embedded video.

Having the freedom and financial resources to travel to some of the most beautiful places in the world, strap of sheet of fiber glass to my feet, and literally fly through the air REALLY motivates me. It pushes me to be better in my personal training business, to train harder in the gym so I can perform better on the mountain, and to be the best that I can be.

But most importantly, write out what your reason why is on a piece of paper, and update it occasionally.

Please feel free to post your *REASON WHY* in the comment below, we will help you be accountable :-)

Until next time, keep your business fit!

Johnny Fitness

Personal Training Business System

Johnny Fitness — Fri, 05 Feb 2010 00:49:07 +0000

Check out this video and find out how Anthony used my Personal Training Business System to:

Pick up 2 new clients in 2 weeks.

Generated an extra $3,600 in the first month.

Make 6 figures for the first time in his life!

And he did it all with only "a few hours a work each week... and it didn't even feel like work" to quote him directly.

This first part of the video interview talks a little bit about:

the financial aspects of the system.

the relationship management aspects of the system

Click here to view the embedded video.

The second part of the video interview talks about:

how to make good clients great!

the BIGGEST secret to success: PASSION!

is it possible to train only from 12pm-6pm? Yes! How to get the ideal schedule.

Click here to view the embedded video.

This third part of the video interview talks about:

confronting your comfortability zone.

systematic self-promotion.

the system works even during the deadest part of the season!

Click here to view the embedded video.

Watch the video interview now, if you have any questions please leave them in the comments.

What do you need the most help with?

What is the most frustrating part of getting new fitness clients?

Let me know in the comments and I will get right back to you.

Show me you are ALIVE! Thanks.

Until next time, keep your business fit!

Jonathan